Jan 5, 2024
Introduction
Hyper Karting is a leading entertainment business operating Sydney's premier location for go-karting, VR and arcade entertainment. This company faced the challenge of increasing customer conversions from its marketing campaigns.
Challenge
Hyper Karting uses various marketing channels to reach customers, including email marketing, social media, and Google Ads. However, the company experienced low conversions from these campaigns.
Contribution
I'm a UX/UI designer working at Muhammadisme Studio, the vendor tasked with improving the Hyper Karting website and booking application. I contributed to this project by:
Understand the brief and Hyper Karting customer needs and behavior from Comet CX and translate it into the UX/UI design process.
Create engaging, easy-to-use visual designs, with a focus on improving user experience and driving conversions.
Conduct user testing to ensure effective design.
Solution
My solutions offered for the Hyper Karting website and booking application are as follows:
Website: The website design was updated with a more modern and attractive look, with a focus on improving readability and ease of navigation. This design also includes new features that drive conversions, such as:
Improved website structure to make it easier for users to find the information they are looking for.
A filter feature that allows users to easily find the information they are looking for
Recommendations feature that displays activities that users might be interested in
Booking application: The ticket booking process flow has been improved to be easier and more efficient, with a focus on increasing speed and ease of use. The ticket booking process is also enriched with new features that encourage conversion, such as:
More diverse payment features
Easier cancellation and refund features
Designing applications that are more intuitive and easy to use.
Results
After my design was implemented, Hyper Karting saw a 17% increase in conversions from its marketing campaign. The company also reported increased customer satisfaction.
Conclusion & Lesson
Effective UX/UI design can play a vital role in increasing customer conversions. This case study shows that good design can help a business to achieve its marketing goals.
From this project, I learned that it is important to understand user needs and behavior before starting design. I also learned that it is important to conduct user testing to ensure an effective design.